When it comes to social media, logos help viewers remember and associate the content with your brand. The logo can tell people where to get more information or more similar content. Plus, visual consistency across posts make your videos look more polished and professional. Whether you’re a company, social media influencer, event promoter, or organization, logos – a static visual element on a moving background – can help you spread brand recognition.

Tl;dr: Use this Watermark Video tool to quickly add your logo from our phone or computer.

In this tutorial, I’ll show you how to add a logo to your video using a free website called Kapwing. Kapwing’s Studio has a simple, drag-and-drop UI for inserting a logo into your MP4. Kapwing permanently adds your logo to the video file so that it’s there anytime the video is shared/reposted.

Step 1: Upload Video

To add your logo on a video, you’ll need to use a video editing program. Kapwing’s Studio is a free, online image and video editor that’s ideal for watermarking videos. Open the Watermark Video tool from the Kapwing homepage:

Screenshot of the “Watermark Video” homepage

Click “Get Started” and upload the video you want to add your logo to. If your video is already online (like on YouTube or Vimeo), you can import it directly by pasting the URL.

Alternatively, you can start with one of the logo templates (for the top and bottom corner) on the landing page then replace the video placeholder with your own.

After your video loads into the Studio, you can resize it to fit the platform you’re publishing to. Click the aspect ratio buttons to dimensions to 9:16, 16:9, 1:1, 5:4, or 4:5 for Stories, YouTube, Instagram, Twitter, Facebook, etc. Creators can also enter a custom size, like 1920x1080 for YouTube thumbnails.

When your video has loaded on the screen, upload, copy/paste, or drag your PNG logo onto the screen. You can add as many images or stickers onto the video canvas as you’d like.

Logo uploaded in the corner
Logo uploaded in the corner

Creators can also design a custom logo within the Kapwing tool by adding a text layer and icon. To make a logo, click the "Text" menu to add a text layer and the "Images" layer to search through pictures. Then, use the drag-and-drop sliders to position the logo in the right layout. Once the design looks good, select both layers and group them together.

If your brand already has a website, you can also search for your logo with the “Images” tool and import your logo directly.

Annotated image search for logos

In the timeline, drag the end time of the image layer so that it appears for the whole duration of the video. Alternatively, you can make the logo appear and disappear selectively.


Erase Background

The best logos are those that are saved as a PNG file with a transparent background so that it covers as little video content as possible. You can use the embedded "Erase" tool to remove the background of the image. Select the logo picture and click "Erase" in the right-hand action menu.

Then, use the magic wand to select the background and remove it. Don't forget about the spaces inside of letters! You can manually touch-up the background removal with the pixel eraser.

Now your logo will have a transparent background! Kapwing's other editing tools allow you to filter, adjust the opacity, crop, rotate, and add an outline to your logo overlay. In the below example, I adjusted the opacity to be 25% transparent.

Step 3: Position and Size Logo on Video

Once you’ve imported a logo onto the canvas, use the sliders to make the logo smaller and position it on the right section of the video. Play the video to see how the logo will look at different times of the video as the background changes behind it.

To make the overlay disappear after a certain amount of time, adjust the layer timing with the “Timeline” tool . Vanishing watermarks show off your brand without distracting from the main video.

Finally, Kapwing has a built in set of image animations if you want to add some pizzaz to your logo. Make it fade in and out, bounce or drop in, or flicker using the "Animate" tab. These compelling animations can draw attention to your brand and help you promote the logo.

Step 4: Export and Share

Watch the video fully to make sure your watermark doesn’t block any important content. Once your video preview looks correct, click the “Export” button to process your watermarked MP4.

Kapwing will load your video in the cloud, then send the finalized video clip for downloading. You can share the URL or save the file to publish on social media.

Every Kapwing video is also an editable template. If you want to watermark a different video or photo in the future using the same layout, you can click to edit your logo-ed video to replace the main content.

If your video was processed with watermark, all you need to do is sign in using your Facebook or Google account, and the watermark will go away. It's free to remove the watermark, and your content will be saved in a digital workspace to access later.

That’s how you add a logo to your videos! We’re constantly trying to make helpful tools for creative professionals and small brands, so feel free to reach out with your questions and ideas for improvement.

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